top of page
nurture and nourish main image.png

A BLACK-OWNED HAIR CARE LINE FOR YOUNG GIRLS AND WOMEN WITH CURLY/TEXTURED HAIR

A Designs By K. Nicole Passion Project

PROJECT SUMMARY:

TEXT-LOGO.png
BRAND-BOARD.png

Presenting Nurture & Nourish - this project was my first attempt at creating a brand for that would be considered a part of the beauty industry & target women with curly/textured hair. For most black women, we have all heard that we have to take care of & take pride in our hair because it is our crown. The selected color palette consisting of white, grey, and different shades of pink is to represent softness, femininity, and cleanliness. 

nurturenourish-primary-logo.png
nurturenourish-alternate-logo.png
nurturenourish-submark-logo.png

The best way to take care of your hair is learn what works best with your specific hair type. Most brands that are on the shelves are not made for women of color that tend to have curly/kinky hair. It is best to use products that moisturize, hydrate, promotes hair growth, and overall hair health.

The goal of this brand's visual identity is to target women that need to incorporate hair care products that has long-lasting effects on one's hair health and eliminate the stress that comes with wash day.

CUSTOM CONTENT KIT

Custom content for Nurture & Nourish. Created using the chosen typefaces, color palette, marked with the brand's logo variations. 

It's always good to prepare for holiday themes and who doesn't love a good sale?! Get creative and let's create content that stems from trending audio on Tik Tok!

SOCIAL MEDIA ESSENTIALS

The Instagram Makeover that you didn't know you needed. 

  • Brand Templates.

  • Custom Instagram Highlights.

  • Profile Picture.

  • Updated Bio. 

PRODUCT LABEL + PACKAGE DESIGN 

So important to make sure that the packaging and the product can stand out from the rest of the hair care products on the same shelf. 

PRINT DESIGN

BUSINESS CARD DESIGN

thank you card.png

THANK YOU CARD DESIGN

WEB BANNER DESIGN

It only takes seconds to lose a potential customer's attention when scrolling on your website. Make sure it coincides with your branding and highlights benefits, products, or a sale to turn those leads into transactions!

EMAIL CAMPAIGN DESIGN

Highlight the important information! Nurture & Nourish wanted to bring awareness to their gift set that bundles 4 of their hair care products for one price & garner customers to provide their emails in order for them to receive a discount off their first order & grow their subscribers at the same time!

bottom of page