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A LICENSED ESTHETICIAN THAT PROVIDES HAIR REMOVAL SERVICES & SKIN CARE PRODUCTS!

PROJECT SUMMARY:

This project was so much fun to create! The brand was a brief idea that originated from a design brief page that is dedicated to black female designers, like myself (@blackgirlbriefs on Instagram!). The deliverables for this brief was an acuity site design & two logos, primary & an alternate. The rest was history! I decided to take it further and create a full brand with a color palette that represents warmth, passion, elegance, & renewal.

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Self-care has been on the rise and we love this for everybody! It's about time we start to take charge of our lives and cater more to doing what makes us happy, what makes us feel good, and look good! 

The goal for this brand's identity is to target women want to add waxing into their regular skin care routine. Other methods of hair removal is timely and can cause razor bumps, redness, and irritation if the skin is not treated properly before or after removal. Ashley Rose is not only providing hair removal services, she also provides after care treatment suggestions & products take care of your skin in between waxes.

CUSTOM CONTENT KIT!

Custom content for Waxed by Rose created using the chosen typefaces, color palette, and marked with the variations of the brand's logo. 

It's imperative that a brand that is service and product based, ensure that their clientele is equally aware of what you have to offer. Also, have fun & make sure your content is engaging!

BRAND YOUR INSTAGRAM!

Instagram Makeover for Waxed by Rose. Created using the chosen typefaces, color palette, marked with the brand's logo variations. 

  • 6 ct. customer content kit

  • Brand templates (sized for your feed and story) to post quick announcements on your page while maintaining your branding. 

  • Highlight covers

 

Take a look at what having custom content, highlight covers, curated bio, & a properly sized profile picture can do for the aesthetic of your Instagram page!

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PRODUCT LABEL DESIGN + MOCKUP 

You have to represent the brand ... EVEN on the shelves of everyone's favorite department stores. The label design has the outlined, rose symbol along with the brand's red "rose" color. As an esthetician, you want your clients to be able to take care of their skin in between appointments & create a product of your own to prevent a problem most women face after receiving a wax service.

PRINT DESIGN

BUSINESS CARD DESIGN

Be memorable & give potential clients and business partners no excuse to not be able to get in contact with you! Every method of communication in their fingertips. 

THANK YOU CARD DESIGN

Connect with your customers on a personal level by showing them who you are. Expressing gratitude through a quote or a personal message along with providing a discount for their next appointment! 

ACUITY SITE DESIGN

You don't always have to start with a full web design & development, but you do need something that will keep track of your bookings. Acuity scheduling platforms are popular amongst service-based businesses & make it easy for clients to see what services you offer, pricing, and your policies. That information doesn't have to look boring though, you can brand your booking site too! I can't stress enough how much cohesiveness and consistency is key to becoming recognizable and memorable as a brand. Anything with your business name on it, should be cohesive to your brand identity.

EMAIL CAMPAIGN
DESIGN

Outside of the magnificent services that are provided, Waxed by Rose has also created an Ingrown Hair Serum. She is a licensed esthetician therefore, she is an expert on what is needed to treat and maintain healthy skin! Instead of having to buy an expensive alternative, she has an affordable product readily available for her clients to take home AND at a discounted rate. Not only is the email campaign designed to ensure her calendar remains full, but to also introduce & promote this new addition to her business.

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